Outstanding service | Exclusive pricing | Industry expertise

SIMPLE, EFFECTIVE, BASED.The New Gold Standard of Personal Care.

Our mission is to create cleanest, most effectivemen's care products - because confidence shouldn’t come at the cost of your health.

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1,000,000+ Men HAVE SWITCHED TO BASED Join the BASED Revolution

Hear from the men who have elevated theirconfidence & health by switching to BASED.45,837+ Reviews

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MY HAIR HAS NEVER FELTHEALTHIER

My curls have never been as healthy as they arenow after switching to BASED. There is no otherbrand like BASED that combines natural non-toxicingredients, and that actually works."
Manuel Enrique
5.6M++ Followers

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BASED REVIVED MY HAIR

My hair used to be extremely damaged. BASED fixedall of it, and my hair has never felt healthier, nor has itever looked better. Could never switch back afterseeing how BASED transformed my hair.
Alim
3.5M+ Followers

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THE BEST I HAVE EVER USED

As a barber, I have probably used 30+ different haircare products.l have seen almost everything, andlooking back nothing comes close to BASED.Combined with the fact that it's 100% natural - it'scrystal clear.
Elijah Forcier
1.2M+ Followers

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Your own free, tailored & personal routine in less than 60 seconds.

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